New World-20/21

The cancellation of the Fashion Week and closed Boutiques effected fashion and beauty industry. Sanitizers overpowers expensive perfume and it is a daily rutune of our reality. Covid-19 epidemic has significantly blown the fashion industry and questioned the survival of many fashion artists and its segments.

Abramova can no longer present a presentation of a new collection without the interfiering of a new virtual outfit era. This erases the boundaries of time opens the door to a new reality. Very soon we will see how brands will exhibit virtual samples, show entire collections, and consumers who like the design will be able to order a real thing. From now on the purchasing of a selected designs will be costum made strictly on demnand, so fashion indusrty in the future will no longer waste and its already opening the doors to the new consumption friendly era.

• London 2020 United Kingdom